Course Syllabus
Table of Contents
Course Dates:
This course runs twice per year in the spring and fall. For details on the next iteration of this course, please visit the overview page.
Course Website
When registered for the course, you will be provided a personalized username and password that allows you to sign-in.
Course Director:
Ilsa Webeck, MBA | Managing Director & Founder, Med Tech Strategies, LLC
Module
Module One: Pitch and Executive Summary Development
Participants will learn the components of an elevator pitch, initial investor pitch deck, and executive summaries.
Speaker
- Paul Hartung, MS, Board Director of Leuko and Business Advisor at Clairways
Live Online Session – February 28, 2023 from 11 a.m. to 12:30 p.m.
Design professionals demonstrate ways to communicate the science and opportunity of your device through the effective use of branding, visuals, and web and social media best practices.
Speakers
- Ilsa Webeck, MBA, Managing Director & Founder, Med Tech Strategies, LLC
- Laura Sorensen, Multimedia Brand Developer at Atelier LKS
- Vanessa Hazzard, EdM, Harvard Catalyst Postgraduate Education
Module Two: Waterfall Model
Learn about each step of the waterfall model to understand the product evidence required to show the efficacy and effectiveness that may lead to clinical success.
Speakers
- Ajoy Basu, PhD, Product Development Consultant at alpha2infinity
- Jeffrey Karg, MS, President of Medical Device Group (MDG) Boston
Module Three: Problem/Solution Board and Unique Value Proposition
Participants will learn effective ways to state the problem and solution their medical device addresses, and how to develop a unique value proposition.
Speakers
- Shinikequa White, MBA, Director of Strategic Planning and Governance at Smith+Nephew
- Elliott Antman, MD, Physician at Brigham & Women’s Hospital, Professor at Harvard Medical School, & Director of Postgraduate Education at Harvard Catalyst
- Seward Rutkove, MD, Chairman of the Department of Neurology at Beth Israel Deaconess Medical Center
Module Four: Intellectual Property Protection
Through lectures and interviews, experts in intellectual property law discuss the importance and dynamics of IP protection.
Speakers
- Alexander Adam, PhD, JD, Principal at Hamilton, Brook, Smith, & Reynolds
- Lyndsay Hercule, JD, Commercial and Technology Lawyer at Plexus Legal
Module Five: Market Landscape
Integrate relevant information about the target market, commercial landscape, and regulatory considerations in planning business strategy.
Speakers
- Ilsa Webeck, MBA, Founder & Managing Director – Strategic Marketing and Product Development Consultancy, MedTechStrategies
- Dina Justice, MBA, Vice President of Regulatory Affairs at Terumo Medical Corporation
- Andrea Light, MBA, Senior Director of Commercial Marketing at Smith+Nephew
- Maria Shepherd, MBA, President of Medi-Vantage
Module Six: Customers and Collaborators
Learn the skills needed to build a customer persona and how to identify potential collaborators to bring your device from concept to commercial success.
Speakers
- Ronda Taylor, BA, President of Kalis Taylor Marketing, Inc.
- Ross Zafonte, DO, President of Spaulding Rehabilitation Network and Senior Vice President Of Medical Affairs, Research, & Education
- Lea LaFerla, BS, Vice President of Marketing Services and Business Development at Scorr Marketing
Module Seven: Financial Considerations
Recognize techniques for technology valuation and potential sources of funding.
Speakers
- Chris Tomosivitch, MBA, Chief Financial Officer at Paragonix Technologies, Inc.
- Seward Rutkove, MD, Chairman of the Department of Neurology at Beth Israel Deaconess Medical Center
- Nancy Briefs, MBA, Founder & CEO of AltrixBio
In-person Session
Apply the knowledge learned in the online modules using mock scenarios and collaborative activities. Connect with med tech professionals in academia and in industry during the topic networking lunch. Eight participants will earn the opportunity to pitch your device to win prizes valued at over $15,000.
Speakers
- Ally Chang, PhD, MBA, Business Development Director – Entrepreneurship, Wyss Institute
- Ibraheem Badejo, PhD, Senior R&D director at Johnson & Johnson
- Dina Justice, MBA, Vice President of Regulatory Affairs at Terumo Medical Corporation
- Andrea Light, MBA, Senior Director of Commercial Marketing at Smith+Nephew
- Todd Herrmann, MBA, Professor of Practice and Director of the Undergraduate Programs, Simmons University
- Elliott Antman, MD, Physician at Brigham & Women’s Hospital, Professor at Harvard Medical School, & Director of Postgraduate Education at Harvard Catalyst
- Chris Tomosivitch, MBA, Chief Financial Officer at Paragonix Technologies, Inc.
- Carol Malysz, MBA, Executive Director of RI Bio
Participant Expectations
Participants can expect to complete up to three hours per week of online coursework- including watching videos and completing assignments.
Participants are required to attend the three-day in-person sessions.
This course does not offer CME credit.
Completing the Course
Each participant is eligible for a verified certificate of achievement and digital credentials upon completion of the course. Eligibility is contingent upon attendance, participation, and completing the end of course survey.
Completion of the course includes the following:
- Watching all videos for the course
- Participating in group discussions and live in-person session activities
- Completing the post-course survey