Course Schedule

ONLINE

Week one: April 13

Pitch Development & Executive Summary

  • Learn the components of creating, customizing, and delivering a successful pitch.

Waterfall Model

  • Understand the product evidence required to show efficacy and effectiveness that may lead to clinical success.

Week two: April 20

Problem/Solution Board & Unique Value Proposition

  • Explain how your solution differs from what is already on the market.

Intellectual Property Protection

  • Explore different aspects of U.S. and global intellectual property protection.

Week three: April 27

Market Landscape

  • Discuss relevant information about the target market, commercial landscape, and regulatory decision-making.

Week four: May 4

Customers & Collaborators

  • Identify potential channels to customers, as well as possible collaborators to bring your device from concept to commercial success.

Week five: May 11

Cost & Revenue Considerations

  • Recognize techniques for technology valuation, potential sources of funding, and reimbursement pathways.

IN-PERSON

Week six: May 16-18

Day one

Morning session

  • Elevator Pitch Introductions
  • Stakeholder Interviews and Discussions

 Afternoon session

  • Pitch Consultations
  • Business Strategy Case: Risk Management
  • Communicating Your Science

Day two

Morning session

  • Business Strategy Case: Differentiating Your Solution
  • Identifying and Leveraging Channels

Afternoon session

  • Pitch Consultations
  • Network Building Skills: Building Your Advisory Team
  • Network Building Skills: Strategies for Technical Innovators to Build a Commercially-Oriented Team

Day three 

Morning session

  • Business Strategy Case: Client Ethics
  • Network Building Skills: Building Your Mentoring Network
  • Structured Networking with MedTech Mentors

Afternoon session

  • Pitch Competition
  • Harvard Catalyst Networking Event